penny williams-ware, 59, a business administration major at the university of wilmington in delaware, has a lot of school spirit. So when the university sent out an email blast looking for students willing to put a big “wilmu works” logo on the side of her car, she didn’t hesitate.
williams-ware works part-time as an instacart driver and now earns an extra $100 a month to drive her truck everywhere she normally would – a nice little financial cushion that she’s filling her savings.
“I just put it in the bank and if I need it for school, I’ll use it,” she says.
Car wraps, as they are called, come in the form of large vinyl decals that partially or completely cover the exterior of a vehicle. advertisers use them to reach people in their daily lives; Kind of like a mobile billboard, says Mac Macleod, CEO of fleet advertising company Carvertise. (If he’s ever seen a car driving around covered in a red bull or local bank logo, he’s seen one of these in the wild.)
It’s a marketing method that draws a lot of attention: In a 2019 Nielsen survey, 64% of respondents said they’d noticed a vehicle wrap in the last month, compared to 44% who said they’d noticed a stationary billboard. . and amid news from another less than stellar us. uu. jobs report, more people are willing to participate. When Carvertise first launched in 2015, the company got about 20 new drivers a day, according to Macleod. the company’s network now numbers more than 500,000 drivers, and more than 200 new drivers sign up every day, he says.
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how much can you earn by wrapping your car?
corporate advertisers like at&t and 7-eleven, and local businesses like hospitals and universities, partner with fleet advertising organizations to find drivers.
The rate drivers are paid depends on the campaign they are chosen for.
carvertise drivers earn an average of $200 to $300 a month and get a sign-up bonus of $100 to $300, says macleod.
Another fleet advertising company, Wrapify, pays drivers an average of $400 a month, says CEO James Heller. Bonuses are sometimes awarded to people who drive through a specific area at a specific time of day, he says.
who is chosen?
Anyone with an active driver’s license can register to wrap their car, as long as they’re at least 18 years old (or 21, depending on the company). but preference is often given to high mileage drivers.
nickelytics, a fleet advertising company that pays drivers up to $250 a month, prefers applicants who drive at least 150 miles a week, according to CEO judah longgrear. This makes people who work for ridesharing or delivery apps like Uber, Lyft, and DoorDash a better match than the average driver. Some locations, especially big cities like Los Angeles and Atlanta, are more in demand by advertisers than others.
The condition of your car is also important. For quality control, Wrapify drivers submit photos of their car during the onboarding process and every two weeks after that, Heller says. Drivers are told to keep their vehicles clean and in good condition, with no peeling paint, dents, or scratches that may show under the wrap.
newer vehicle models are also preferred: wrapify generally requires cars to be made no earlier than 2010, heller says.
how to start
New drivers are asked to fill out an application with details about their vehicle, location and how often they drive. drivers also undergo a background check that looks at their driving record and criminal record.
If selected, drivers are connected with a local car wrap installation company, a service that is free to the driver. (Wraps are temporary and are installed by professionals so they don’t damage the paint.)
After drivers are onboarded, fleet advertising companies often monitor them through GPS, geolocation, and mileage trackers, metrics used to hold drivers accountable and provide advertisers with information about drivers. the effectiveness of a campaign, says macleod.
Ad campaigns typically last from three to 12 months; then the wrapper is removed.
beware of scams
Like most passive income opportunities, the car wrap industry is riddled with scams.
If you receive a text or email from someone offering you the opportunity to “get paid to drive,” beware, especially if it’s from a well-known brand like mountain dew or amazon. real ad campaigns vet drivers and vehicles before they’re approved, and they’ll never ask you to pay a fee before signing up.
Car wrap scams often boast much larger sums than a real company would offer. Again, most drivers get $200 to $400 a month from legitimate fleet advertising jobs; if they offer you thousands of dollars a week, it’s a scam.
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