Cold Calling Scripts For Insurance That Work | iLife

For most life insurance agents, cold calling is a challenging and unavoidable task. Selling life insurance is unlike any other type of sale, where customers walk away with something tangible or for their own enjoyment. life insurance cold calling is a sales technique that involves a sales representative calling a potential customer for the first time to determine their interest in purchasing an insurance plan, and a plan gloomy, financial security for his family. members when they are no longer available to provide support.

When you’re making outgoing calls to customers to sell life insurance, you may get repeatedly hung up. One of the most common mistakes agents selling insurance over the phone make is losing the interest of a potential customer after spending considerable time building rapport. Fortunately, we’ve compiled a list of insurance cold calling scripts for these exact situations, so refer to this list the next time you pick up the phone. these are simple and effective, whether you’re running a multi-agent insurance campaign or a solo agent working independently.

why you need cold calling scripts for insurance

Insurance cold calling scripts are well-crafted documents that provide guidance to agents when interacting with customers on a sales call. When making a life insurance cold call, scripts can help eliminate mistakes and provide predetermined answers to common questions, allowing agents to accurately advise consumers and be prepared for difficult conversations. Because many companies view their sales scripts as corporate policy, the language used should follow standard business practices and represent the company’s brand. By using an insurance telemarketing script, a company can ensure that its message is consistent with its corporate values ​​while keeping prospect demands in mind.

A life insurance cold calling script serves as a guide for agents to deliver company-approved answers while building trust with prospects. After all, entrusting someone with life insurance requires a lot of trust and commitment. scripts are written to be complete and provide enough information for agents to avoid misquoting legal policies or giving incorrect information. it is quite common for companies to want a simple framework so that the agent can respond appropriately and the conversation runs smoothly. A life insurance telemarketing script ensures that representatives use language that protects the company from regulatory violations while ensuring accurate answers and, of course, closing the sale

sample life insurance sales scripts

The following insurance cold calling scripts, along with some helpful tips, can help you become a more successful cold caller. Remember that your conversation should always be about adding value and helping your prospect rather than closing the sale. Commission should never be at the top of your mind during a call. Even if the discussion starts off “cold,” you can build rapport and win over prospects by piquing their curiosity and providing solutions tailored to their particular pain points.

It’s best to note that these insurance cold calling scripts should only be used as starting points. Whether you’re creating an “insurance agent cold calling scripts” pdf reference document for your business or just want an easy-to-follow guide, you need to tailor life insurance cold calling scripts to your business , prospects and personal style. use these templates as a benchmark to help you get an edge over the competition.

elevator speech

Elevator speeches are designed to be short and sweet, so named because they can be delivered in the span of an elevator ride. To be effective when selling life insurance, it’s important to address a specific pain point your prospect has, especially when you have so little time to capture their attention. There are typically four components to an effective elevator pitch:

  • a hook for your prospect’s attention
  • the pain point
  • What are the advantages of your company’s policy? (Is it a reduced cost? Do you provide policy packages? Can you process policies faster?)
  • your competitive difference or unique selling proposition (usp)
  • Here’s an example of a short and sweet life insurance phone script:

    “hello, am I talking to (prospect’s name)? I’m calling from (your insurance agency) and my name is (your name). I know your time is valuable, so I’ll be quick. I’m calling to let you know that we offer $200,000 of term life insurance coverage for as little as $12 a month. In addition, we offer a guarantee of coverage, regardless of your age.”

    This short message cuts to the chase, offering your value proposition and addressing a common pain point (in this case, the prospect’s age or budget), while capturing their attention with something everyone will want: a low monthly commitment.

    free quote speech

    everyone loves free stuff. As an insurance agent, giving free quotes is second nature to keeping the conversation going with prospects. Your life insurance sales pitch script might look like this:

    “hello, am I talking to (prospect’s name)? this is (your name) calling from (your insurance agency). I’m calling to let you know that I offer free quotes on life insurance plans that can fit your lifestyle. Would you like to explore your options, no strings attached?”

    follow-up proposal

    One of the most important parts of the sales process is following up with potential customers who have expressed interest in your website. they’re already on the hook because they’ve shown interest in a policy, so they probably just need a little more encouragement to take the final step. cold call tracking scripts for insurance look something like this:

    “hello, is this (prospect’s name)? My name is (your name) and I’m from (insurance agency). I am calling to inquire about the life insurance information you requested on our website. I’m reviewing your information and it sounds like you’re looking for a term life insurance policy, is that correct?”

    Be sure to mention the insurance they’ve expressed interest in right away, so they know you’re responding to a legitimate inquiry. you can use the policy request as a springboard to discuss what you can bring to them and add value to the conversation:

    “If you’d like, we can review the details of some common policies that I think would be beneficial to you based on the information you provided. Many of our plans can be customized to your specific needs, which I can help you select.”

    wait for your response. If the prospect is interested in reviewing the policies right away, explain some of your issues and make sure you provide a supportive environment:

    “I understand how difficult it can be to choose the right life insurance, so please don’t hesitate to ask if you have any questions. I’m here to help you find the perfect match.”

    If they’re short on time, follow up by emailing them with policy options tailored to their needs.

    speech of the insured

    some of the people you contact may already have a life insurance policy. however, this is a hurdle that can be overcome with the guidance of the correct cold calling scripts for insurance.

    “hello (prospect’s name). I’m (your name) and I’m from (insurance agency). I know your time is valuable, but I’m calling to let you know about our newest package.”

    at this point, they will tell you that they are already covered.

    “alright, that’s fantastic; you’re already covered. May I ask what type of insurance coverage you are receiving?”

    wait for them to reply. Any information you can gain (during your initial phone contact or follow-up calls) that helps you build a relationship is critical.

    “It’s great that you already have coverage, but I think I can get you a better policy for a lower price. in any case, it’s always intriguing to find out what else is out there. I am prepared to review your existing policy to see if there is any way I can save you money. I understand that paying for your life insurance is a primary concern for your family’s future. Is this something you would be interested in?”

    everyone wants to save money, and the possibility of getting a better deal will always be intriguing for those who are already paying for a policy.

    objection speech

    Overcoming objections is an essential sales skill. In addition to reducing the number of complaints, successful salespeople also focus on preventing them in the first place. These are the most common complaints and reasons for potential customers to hang up that most agents experience during a cold call:

    • I don’t need life insurance right now.
    • I have already narrowed down my options for an insurance company.
    • This week has been incredibly hectic for me.
    • I’m having trouble deciding which insurance plan is best for me.
    • I don’t think I can afford insurance.
    • I already have life insurance.
    • Right now, money is a bit tight.
    • I’m not sure if an insurance plan will fit my budget.
    • The following insurance cold calling scripts can help you deal with such arguments and get the prospect to commit to your policies. you should generally have this script ready to go when you experience rebuttals, and it will usually appear in the middle of one of the scripts mentioned above.

      “I understand your hesitation. life insurance is a serious decision. when you say (repeats objection curiously), can you tell me more about that?”

      First of all, this script reduces resistance. By simply listening to their problems, you will build empathy and trust with your prospect, as well as provide them with the information they need to find the perfect policy for their needs. Once you understand exactly what is making them stop, you will be able to provide them with the right solutions to their problems.

      best practices when using cold calling scripts for insurance sales

      Along with the correct cold calling scripts for insurance, here are some helpful tips and best practices to keep in mind:

      • use the right tools for the job
      • Most insurance companies use a CRM (customer relationship management) system to track their sales opportunities. A crm is useful for tracking calls, but phone system or communication tool integrations will give you even more value for your money. Platforms like iLife let you say goodbye to phone tags and cumbersome paperwork by organizing everything on one easy-to-use dashboard. A centralized system is especially beneficial if your team is spread across multiple time zones and cities.

        • track, track, track
        • This is one of the most important aspects of the sales cycle. It usually takes more than a phone call for someone to buy your life insurance policy – ​​it’s a big decision, and naturally they’ll want to think about it. On a cold call, the prospect is unlikely to be ready to make a final decision. and that’s okay: tell them you understand and that you’ll call them back or get back to them later by email.

          • know your product
          • The core of a successful sales call is being prepared. Make sure you fully understand your offer and the value it provides. Some insurance plans provide more flexibility than others, and understanding the differences is critical. Nothing will scare a prospect more than not knowing what you’re selling.


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