FAQ

32 Strategies to Get Insurance Leads and Grow Your Network : LeadFuze

32 ways and strategies to get insurance leads

You can get insurance leads in several ways. These are effective life insurance lead generation strategies to get the best insurance leads:

1. customer references

Getting referrals is the easiest and cheapest way to get life insurance leads. To do this, you just need to find out who your target customer’s friends or colleagues are, and then reach out to them with an email that introduces your service and customer audience.

Reading: How to find insurance leads

customer referrals insurance leads

(image source: disruptive advertising)

2. use social media

Reach many more people on social media than with traditional marketing. facebook, twitter and other social media channels are free to use for all companies; just keep in mind that they are also competitive.

3. google search ads

ppc or pay per click is a great way to get life insurance leads for agents because it’s inexpensive and doesn’t require a large initial investment, but it must meet insurtech regulatory requirements.

4. email marketing

This strategy involves sending an email newsletter to your customer base on a regular basis, to keep them up to date with new products or services you offer and other important information. Done right, this can also lead to more insurance leads for the company because recipients are more likely to share the email with others.

5. create a blog

Blogs are a great way to get insurance leads because they not only give your business free publicity, but also guide people through a sales or marketing process by providing content that is relevant and valuable. for them. the blog post should start by capturing someone’s attention.

6. buy lists of leads

This is a strategy that involves buying an email list of potential insurance contacts for agents from other companies. this can be expensive, but it also presents the opportunity to gain new customers who have not been contacted by your company before and are more likely to buy something from you or take up one of your offers if they contact you.

7. search engine optimization

This is a strategy of optimizing your website to rank higher in search results on major search engines like google, yahoo, and bing. This will not only attract people to your site, but also help you convert them into customers by providing them with high-quality content tailored to their needs and wants.

8. cold calling

Cold calling is one of the most effective strategies for obtaining insurance leads. It’s important to be prepared with a list of target prospects who are interested in what you’re selling and have money available to buy your product or service.

first, make sure you know how many potential customers live in the area code where you plan to make your calls.

Also, make sure you have an idea of ​​the type of coverage they might need and what your offer will include. For example, if you’re a property and casualty agent, you’ll likely want homeowners or renters policies, so make sure this information appears in any written materials you have on hand.

cold calling insurance leads

(image source: justcall)

9. create a good website

create a website for your insurance agency. this is a crucial step in attracting potential customers because the internet has made people research their options before contacting companies for quotes.

Be sure to include all the relevant information about your company and what you do in any printed materials, such as brochures or business cards, as well as online on your website; this will make it easier for potential customers to find you and contact your business.

10. be listed on reputable review sites

One way to get more leads is to get listed on reputable review sites. you can do this by paying a fee or by filling out a form with your contact information and what you offer; in return, the site will list your company as an option for people looking for insurance quotes.

11. host webinars

Hosting a webinar is another great way to get more insurance leads. Webinars are interactive, which means your potential customers will be able to learn about what you do and ask questions in real time; they can also opt-in for future communications at the end of the session if they are interested.

12. have excellent customer service

If your customer service is top notch, you’ll get more leads. When someone has a problem or question with their current insurance company, they can request a quote; To do so, the person will need to provide contact information and personal details, which means that these potential customers have already contacted your company.

13. networks

Networking can be a great way to get more insurance leads. You may not realize how many connections you have, and by connecting with them on social media or in person, they’ll know about your business, which means you get a chance to talk to them about what you do.

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14. join forums

Joining forums related to your industry can be a great way to get leads. By answering questions in these forums, you’ll not only have the opportunity to answer potential customers’ queries, but you’ll also be able to build a reputation online as someone who knows what they’re talking about, which is always attractive when people are looking for suppliers. insurance.

15. create valuable content

The more people read your content, the better. A great way to do this is by creating curated articles or videos about an insurance product and sharing them on social media.

16. use online and offline ads

If you’re going to pay for advertising, make sure it’s worth it. be careful to choose the right keywords and set a budget so that every dollar is well spent on getting leads instead of being wasted.

17. join insurance associations

Another great way to build an online reputation is to join industry-related associations, such as the Canadian Insurance Association. doing so will allow you to expose yourself to others in the industry, as well as giving your company the opportunity to be featured in their newsfeed.

18. become an insurance expert

If there is something that all companies want more, it is experience. Therefore, if you are looking for ways to stand out from your competitors, you should try to become an expert in the field of insurance.

You can do this by blogging, speaking at conferences, or even hosting a workshop on something you’re knowledgeable about, like senior life insurance.

19. build relationships with people who are not customers

To get more leads, you need to start thinking beyond your usual customer sphere and building relationships with people you know aren’t currently buying your products or services.

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You can start by connecting on linkedin and following these contacts to see what they’re up to, then reach out for coffee whenever it’s convenient.

20. direct requests

This is a great way to get leads. You can start by calling your insurance broker and asking what the best ways are to find new clients, then follow those tips to find out how you can ask people directly if they’re interested in being contacted about their needs when it comes to securing coverage. .

21. offer free advice

You can start by posting on social media, telling people you’re available to provide free advice and answer any insurance questions they may have. you will be able to make connections this way and find new customers for your business.

22. offer a referral program

Offering a referral program is the best way to get insurance leads. You can say that for each person they refer to you, if they sign up with your company and purchase their services, that person will receive a 15 percent discount on any policy or service fee.

23. make associations

Another way to get insurance leads is to partner with other companies. For example, you might have a partnership where if someone comes in for an oil change at your auto shop and mentions that they’re looking for homeowners or renters insurance, then as a thank you gift from the service provider, you offer them a discount on your homeowners or renters insurance.

strike partnerships to get insurance leads

24. make a draw

another way to get customers is to organize a raffle and give away prizes, such as ipads. For example, you can do this by having people register their email addresses on the website in exchange for a sweepstakes entry. the more entries people have, the better their chances of winning.

25. stay on top of the latest trends in your industry

To get leads for insurance companies, it’s important to keep up with what other companies are doing in this field, and then take advantage of new opportunities as they arise. For example, if you find that one of the other companies in your area is growing their customer base, you may want to offer a similar service or product.

26. keep an eye on what people are saying about your business online

Even if it’s not safe for everyone at work to use social networking sites like Twitter and Facebook while at work, employees should continue to check these sites throughout the day.

They will be able to see if there is a problem with your company, which can then be fixed before it spirals out of control and causes a mass exodus from your business.

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27. network at events in your industry

The best way to reach new customers is not just through social media or online ads. in fact, many people have found that it’s best to go out into the world and meet them in person.

so take a day or two every week where you commit to attending one event per day related to your industry, be it an expo for companies that sell insurance products, association meetings like the ones organized by arda international or conferences such as those held by the American Institute of Certified Public Accountants.

28. search for insurance industry groups on social media

One of the best ways to build a network is through online groups. Find groups in your industry on sites like linkedin and facebook, or those dedicated to insurance professionals like the arda international insurance professionals group, and get involved!

29. give incentives

A sure way to attract new customers is to offer incentives. Whether it’s a free consultation or an offer for the lowest prices in town, people will be more likely to contact you if they know there’s something for them!

30. sponsor local events

Sponsoring events in your local area is a great way to get noticed and build relationships. Consider sponsoring car washes, concerts, or even a library event. You never know who might decide they want insurance when you’re supporting them!

31. distribute gifts

part of building your network is meeting people and getting them to know, like and trust you. one way to do this is with gifts! Offer a free t-shirt or magnet to the first 100 potential customers who contact you.

32. use guerrilla marketing

guerrilla marketing is a type of non-traditional advertising that uses creativity, humor and surprise to get attention. An example would be if you put an ad for your insurance agency on the back window of your car for when you’re parked at work all day.

guerilla marketing for insurance leads

(image source: texas instruments)

5 things to consider when shopping for insurance leads

It’s a great idea to shop for life insurance leads, but there are a few things to keep in mind when doing so. These are some of them:

1. false information

Some lead sources will provide inaccurate information to get money from you. care must be taken that the information they provide is accurate and legitimate.

2. lack of contact information

If you can’t get in touch with the main seller, how can you tell if it’s legit? you should make sure a potential insurance trail provider is available for any questions or concerns.

3. no quality guarantee

Some sources will offer different levels of service, such as 500 or 5,000 leads. you need to be aware of the service levels you are paying for and make sure it is worth what you are getting.

4. outdated information

Some lead sources will provide outdated contact information. make sure the company you are using is up to date with up to date leads that are valuable for what you need.

5. false contact information

Without proper contact information, you cannot verify the legitimacy of a primary source. Without that verification, your leads are likely coming from fake sources and not giving you what you’re looking for.

Have you been looking for a new and legitimate major insurance provider? If your answer is a resounding yes, leadfuze can help you.

provide up-to-date information on insurance leads with the help of fuzebot. It even provides qualified data to your customers and uses email verification to make sure every lead is valid. yes, it can help you avoid the problems I mentioned above when it comes to buying insurance leads.

The team at leadfuze has over 10 years of experience in the industry, so they know what it takes to get your business up and running!

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So if you’re looking for an easy way to find insurance leads without all the hassle, then look no further than leadfuze.

finding insurance leads with LeadFuze

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11 insurance prospecting tips

You may be wondering how to generate insurance leads online, so I came up with these tips.

The following can help you regardless of the type of insurance you offer, such as liability insurance, long-term care insurance, health insurance, disability insurance, life insurance, home insurance, auto insurance, etc.

1. know your audience

If you know who your target audience is, it will be much easier for you to reach them.

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For example, if you’re in the life insurance business, knowing that most people want retirement planning advice will help you pinpoint where they’re likely to go online and what kind of marketing material they might respond well on social media.

2. create a website full of value

One of the best ways to get insurance leads online is to create a website where your target audience can learn about what you have to offer.

A good way to do this is by providing free content that will educate people on what they need and how much it costs. You’ll also want to provide contact information, so they know how easy it will be to reach you.

3. target local smartphone users

If you’re running an insurance mobile app, it’s important to know that smartphone users often look for promotions and deals when they’re on the go.

That means the best thing you can do is target local smartphone users who may be looking for your service while on the go.

In 2018, 40% of smartphone users with an annual income of less than $50,000 purchased personal insurance through their mobile phones.

4. optimize for search

It’s important to remember that search engines are the main way people find information on their phones.

To help your insurance agency get found, you’ll want to optimize for google and bing searches by including keywords in an accurate keyword list with the right density.

5. customize facebook insurance ads

When it comes to advertising on Facebook, you’ll want to include a personalized ad that includes your company logo and contact information.

This will create a sense of urgency for potential customers who may be looking for insurance while traveling across town or close to home.

If someone is looking for an agency like yours but doesn’t know where to find it, they’ll see your ad and know they’re just a few miles away.

FB ads for insurance leads

(image source: design pickle)

6. don’t forget mobile websites

Mobile versions of websites are an effective way for insurance agencies to reach customers on the go who may be searching for rates or policies while driving from one destination to another.

A website built with responsive design will automatically adjust your site design to fit on smaller screens, making it easier for potential customers to search from their phones.

7. offer lead magnets

A lead magnet is a free offer you can use to attract potential customers via email or social media.

for example, if your agency offers home insurance for pets, consider gifting pet care plans with the purchase of pet insurance coverage; this way an agent will get more leads in their inbox and can use them to sell other products.

some types of lead magnets include:

  • free consultations for first time clients
  • an electronic book with information on insurance plans and coverage options.
  • a coupon code for a discount on your next purchase.
  • Lead magnets that match customer interests, such as recipes, travel guides, or book and movie reviews.
  • 8. offer incentives for referrals

    Incentives can be a great way to make people feel like they’re getting something in return for their referral; this type of offer gives customers an incentive that, if followed, will cause them to come back and refer more friends or family who may also need insurance.

    9. make videos

    Video marketing is a great way to reach customers and provide them with information about your business. Videos can be produced in different formats, from short YouTube clips to full-length movies; Whichever you choose, they should provide some value by providing helpful advice or answering common questions people may have when considering insurance for themselves or their family members.

    10. offer interactive tools

    Having interactive materials that customers can access at any time is a valuable tool to help them better understand your product. Tools could include infographics on the different types of insurance, how to get quotes or apply for coverage, and explanations of the meaning of key terms.

    11. be listed in local directories

    Listing your business in local directories will help potential customers find you. This can be done by contacting the mayor or city council members, and also includes submitting listings to sites like yelp, the better business bureau, google+, citysearch, and others.

    conclusion

    Overall, getting insurance leads is a process that can take time, but the tips above will help make it easier for you. The more potential customers know about your business and what you offer, the better your chances of becoming a customer.

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