FAQ

How to Easily Start Your Insurance Business Online | Nectar

Selling insurance online can be a great way to get your insurance business up and running. If you don’t like the idea of ​​having to cold-call or go door-to-door to find potential clients, an online insurance business might be the perfect solution.

Still, it’s about more than just setting up a great website and waiting for the sales to roll in. You need an effective method of converting online leads into sales. Let’s go over some helpful tips to make your online insurance business a success.

Reading: How to start an online insurance business

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what’s different about selling insurance online?

If you’ve worked as an insurance agent before, chances are you’ve had many face-to-face and phone conversations with clients. however, in a digital environment, you don’t have the same direct, personal interaction between you and the customer. That’s why your website needs to make a great first impression, build trust, and clearly communicate what you have to offer to potential customers.

The website should also have informative content and be easy to navigate. If a potential customer has a pleasant experience on your website, the customer will either (a) buy insurance from you right away, or (b) return to learn more about your insurance products. And once you have satisfied customers, they are likely to share your website with friends and family, increasing your sales opportunities.

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what you need to start

thanks to the internet, you can work from anywhere selling insurance online; no more stuffy work suits (unless you like it). Of course, you may still have to do some face-to-face meetings if the online client requests it, but for the most part, you can work from the comfort of your own home. For clients who want a face-to-face meeting, you’ll need to make sure you have reliable transportation.

If you do not already have a license, you will first need to obtain your insurance license. you should do that before you even think about building a website. You must have the product knowledge to convince customers to buy insurance from you. If you don’t have any sales experience, you might even consider taking an insurance sales course.

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how to be successful selling insurance online

Here are some of the essentials you’ll need to be successful selling insurance online.

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create a great website

You want your website to do everything you would do in person for potential customers and more. It should be eye-catching and easy to navigate, as well as informative. Here are some things to keep in mind when designing your insurance website.

  • design your website with a logical flow. make it easy for customers to find what they’re looking for on your website, including the insurance products/services you offer, an “about us” page that describes your insurance business, informative content about insurance, and how to buy a policy.
  • provide an online quoting option. anyone who visits your website is potentially interested in buying insurance. therefore, you must provide an online quoting option to take advantage of this opportunity.
  • pay attention to the loading speed of your website. Make sure your website loads fast and is mobile friendly. If potential customers have to wait forever for your website to load, they will take your business elsewhere.
  • make your website visually appealing. use a bold color scheme that is pleasant to navigate. If your website is hard on the eyes, your users won’t stay long before moving on. make the text easy to read but not too bold. on the other hand, it’s fine to enhance a call to action or a “get a quote now” key.
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    If all of this seems like too much for you, or if you want to make sure your website looks professional and is easy to use, consider hiring a professional website designer.

    Learn more about why your agency should have a website and how to set one up.

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    generate traffic and provide a great user experience

    more visitors to your website means more leads, ie more sales opportunities. Here are some ideas on how to increase visits to your website.

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    optimize for search engine optimization (seo)

    For people to find your website, it needs to appear in their search engine results when they search for insurance online. Using SEO increases your website’s visibility by helping it rank higher in search engine results.

    One way to use seo to optimize your website content is to use relevant keywords like “buy insurance online” or “insurance policy”. You can also use location keywords to help insurance customers in your area find you.

    learn more about seo tips and best practices for insurance agents.

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    provide informative content

    Search engines like google want to direct customers to websites that appear to be authorities on a topic. One way to establish yourself as an insurance expert is by producing informative content. Your website content needs to be optimized for SEO, but more importantly, it needs to provide answers to prospective clients’ questions about insurance. Google prioritizes websites that provide original content that is regularly updated.

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    use quality images and graphics

    By using quality images, you make your website content easier to read. It helps break up blocks of text, is easy on the eyes, and connects with visitors on an emotional level. use images that add to or clarify your message and add emotional depth to your content. Make sure you get permission and properly caption and credit any images you use on your website. If you don’t properly credit the images on your website, you could violate the Digital Millennium Copyright Act (DMCA).

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    optimize your website for mobile traffic

    If you don’t take mobile users into account when designing your website, you’ll miss out on a large percentage of potential insurance customers. According to recent data from the Pew Research Center, 97% of Americans own a mobile device and another 15% only access the internet through their smartphone.

    Websites designed for mobile users load quickly and don’t contain too many plug-ins or pop-ups that impede navigation on a smartphone or similar device. One other thing to keep in mind: Your website won’t rank high on Google if it’s not mobile-friendly. Fortunately, Google offers a mobile website speed test tool to see how your site scores on mobile speed and recommend actions to improve website loading speed.

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    develop an effective sales strategy

    While having an online insurance business may mean you can spend less time cold-calling or going door-to-door, you’ll still need to work your way through the sales funnel to convert leads.

    Not all leads will end up as final sales; Much will depend on your ability to close the deal. Here are some tips to make your sales strategy more effective:

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